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Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

A Guide to 'Always-On' Enablement: The 4 Pillars of Sales Readiness

Together Agency

Preparing your sales team – really preparing them – doesn’t happen overnight. From product information and selling methodologies to objection handling and CRM usage, there's a lot salespeople need to know. Even if you train them once, the tides of business are constantly changing, meaning information is changing right alongside it.

6 Ways to Customize Training for the Individual

It is important to treat your team as a set of individuals and be willing to provide diverse options based on the person. In coaching, one size doesn'...

9 Ways Video Coaching Can Improve Your Sales Training

Video coaching is one of the most powerful ways to improve sales training effectiveness.

How to use Data to Measure Sales Enablement Success

Get two or more sales enablement professionals in a room, and soon the talk will turn to metrics – specifically, how to measure the success and impact...

Six Steps to Leverage Data and Insights to Build Your Sales Enablement Strategy

Whether your company growth strategy is to capture more market share by offering new pricing options or launching an exciting new product, it is going...

3 Ways Manufacturers Should Use Technology to Support Sales Enablement

Manufacturing companies can use sales enablement technology to improve their results.

Integrating Gong Calls with Brainshark Training & Coaching

Brainshark’s newest integration lets you bring Gong sales conversations and embed them directly within a Brainshark course or attach to a coaching act...

The Sales Onboarding Challenge: 6 Ways Technology Enables Sales Onboarding Success

Sales onboarding is one of the most critical initiatives facing sales enablement and readiness leaders. Get it right, and you shorten ramp-up times, i...

4 Common Mistakes That Can Derail Your Virtual Prospecting Efforts

These days, with people working, buying, and living virtually, making new connections with buyers is not as easy as it used to be.

Q&A with Beverlie Heyman, Director of Strategic Sales Enablement at Brainshark

In honor of International Women’s Day, Brainshark spent some time speaking with one of Brainshark’s female directors about women in sales roles, and h...

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